Thirty years ago, in the ‘1984’ Macintosh commercial directed by Ridley Scott, a young woman smashed the big screen her fellow citizens were forced to watch and obey. You imagine them standing up and rebelling afterwards.  

Today, in the ‘Up’ Apple Watch commercial seemingly directed by Stanley Milgram, a young woman docilely stands when a little screen strapped to her wrist tells her to.

Dr. Drang

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