Ted Gioia:

Boredom is built into the [Spotify] platform, because they lose money if you get too excited about music — you’re like the person at the all-you-can-eat buffet who goes back for a third helping. They make the most money from indifferent, lukewarm fans, and they created their interface with them in mind. In other words, Spotify’s highest aspiration is to be the Applebee’s of music.