The Ad That Radicalised Me – by Ian Leslie – The Ruffian:

I haven’t heard the [assisted-dying] bill’s opponents deny the fact of suffering, however. I have heard the bill’s supporters deny or avoid the trade-off they are proposing. They pretend there will be no cases of coercion, when of course there will be, human nature and the state of our public services being what they are. The most honest argument for the bill — even if it’s not one I buy — is a utilitarian one: that the injustice and cruelty thus perpetrated will be outweighed by the suffering prevented.

But it’s always hard to make utilitarian arguments persuasive because they seem so mechanical and inhuman. Unthinking emotionalism and the avoidance of uncomfortable truths make for better rhetoric, which is why this bill may well pass on Friday. Although I was already leaning against it, intellectually, it was those grotesque ads which really crystallised how I have come to feel about assisted dying. State-managed death is being wrapped up as self-fulfilment. I don’t feel good about that. I feel sick.