A few years ago, newspapers and nonprofits set up fact-checking squads, rating campaign statements with Pinocchios and such. The hope was that if nonpartisan outfits exposed campaign deception, the campaigns would be too ashamed to lie so much.
This hope was naïve. As John Dickerson of Slate has said, the campaigns want the Pinocchios. They want to show how tough they are. But the result is a credibility vacuum. It’s impossible to take ads seriously. They are the jackhammer noise in the background of life.
This is the paradox. As campaigns get more sophisticated, everything begins to look more homogenized, less effective and indescribably soporific.