And why is competition important? Because it drives not just lower prices, but better products. And let’s face it, the products we have are ho-hum. E-readers are uninspired. They’re slabs of plastic with fiddly controls and display a badly-formatted, typographically impoverished rendering of a paper book. That’s not the electronic book I want. I want a gorgeous physical object, with paper pages, that can transform into any story I choose, perfectly presented on the page. I want a device from a fairytale, not a bargain bucket. Although, sure, I’d like it to be affordable, too. And that will not happen if one company controls the market. Why should it?