Create systems that are ambivalent about the open or closed web. If I create a tool that’s good at posting content to Facebook and Twitter, it should also post to RSS feeds, which exist outside the context of any corporation. Now other generous and innovative people can build systems that work differently from Facebook and Twitter, using these feeds as the basis, and the investors will have another pile of technology they can monetize.
If you don’t like the way the algorithms in Twitter and Facebook work, then this is how to counteract that. Re-create the level playing field we used to have. Stimulate the open web. Give us something new to play with. It isn’t “either/or” – it’s “and.”
The key point is this – in everything we do we must treat the open web as equal to the private networks. Maybe we don’t have to depend on the government to do this for us, maybe we can be a bit more systematic about encouraging the wild chaos of the open network, knowing that it leads to new tools and new opportunity to profit.