Finally, when travelers actually disembark, they are too often subjected to inaccurate lessons in American manners and common sense. Americans may be surprised by the conclusions of a 2006 survey by the U.S. Travel Association, which found that foreign travelers were more afraid of United States immigration officials than of terrorism or crime. They rated America’s borders by far the least welcoming in the world. Two-thirds feared being detained for “minor mistakes or misstatements.”
From the ESTA website:
On March 4, 2010, President Obama signed into law the Travel Promotion Act (TPA) of 2009, Pub. L. No. 111-145. The Act directs the Secretary of Homeland Security to establish a fee for the use of the ESTA system, comprised of $10.00 for each VWP applicant receiving authorization to travel to the United States and $4.00 for the processing of the ESTA application. Applicants who are denied authorization to travel to the U.S. under the VWP will only be charged $4.00.
Travel Promotion Act!