Future shock is over. Apple Watch reveals that we suffer a new affliction: . The excitement of a novel technology (or anything, really) has been replaced—or at least dampened—by the anguish of knowing its future burden. This listlessness might yet prove even worse than blind boosterism or cynical naysaying. Where the trauma of future shock could at least light a fire under its sufferers, future ennui exudes the viscous languor of indifferent acceptance. It doesn’t really matter that the Apple Watch doesn’t seem necessary, no more than the iPhone once didn’t too. Increasingly, change is not revolutionary, to use a word Apple has made banal, but presaged.