A conservative doctor recently told me that after January 6th he “unplugged.” He stopped watching cable news. He stopped listening to talk radio. And lest he be tempted to engage in political arguments online, he deleted social media apps from his phone. He described the change as wholly positive for his life. He was happier, and his blood pressure was lower.
I had two immediate thoughts. Good for him. Bad for us. Here’s a good man who has good things to say who simply decided, “It’s not worth it.” No, not because anyone could cancel him. (He has a thriving independent practice). But because speaking his mind carried with it an unacceptable emotional cost.
As my friend Russell Moore put it in a recent newsletter, “What then ends up happening is a kind of self-cancel culture as the emotionally and spiritually healthiest people mute themselves in order to go about their lives and not deal with the pressure from those for whom these arguments are their lives.”
I hear what David and Russell are saying here, but I think there is an important unacknowledged assumption in their comments: that these emotionally and spiritually healthy people would bring their health to social media — that they would somehow change Twitter, say, without themselves being changed in the process. But as I said a few years ago, “I left Twitter because I watched people who spent a lot of time on Twitter get stupider and stupider, and it finally occurred to me that I was probably getting stupider too. And after some reflection I decided that I couldn’t afford to get any stupider.” And I could have noted not just Twitter users’ increase in stupidity over time but also their corresponding decrease in charity.
I think when we decide whether or not to invest time on a social media platform, we need to ask Michael Sacasas’s questions about technology, some of which are:
- What sort of person will the use of this technology make of me?
- What habits will the use of this technology instill?
- How will the use of this technology affect my experience of time?
- How will the use of this technology affect my experience of place?
- How will the use of this technology affect how I relate to other people?
- How will the use of this technology affect how I relate to the world around me?
- What practices will the use of this technology cultivate?
- What practices will the use of this technology displace?
- What will the use of this technology encourage me to notice?
- What will the use of this technology encourage me to ignore?
When we use technologies, those technologies change us, for the better or worse — or, sometimes, both at once. And often they change us because the people who make them want us to be a particular kind of person — the kind of person they can monetize. The kind of person on whom they can be parasitic, for their own financial benefit. Once more with feeling: social media companies need engagement, and hatred creates engagement like nothing else, so the regular Two Minutes Hate on Twitter and the incessant “hate raids” on Twitch are, for those companies, features rather than bugs. I’m sure that if they saw an easy way to get engagement solely from peace, love, and understanding, they’d intervene, but if hate gets engagement, and we can sell ads against engagement? — Then bring on the hate!
You think you can resist those technological affordances, simply decline to become the kind of person the social media companies want you to be? Maybe you can. But the Greeks called that kind of confidence hubris, and understood that what follows hubris is Nemesis.
We have countless ways to communicate with one another that do not involve the big social media companies. Let’s use them!
