I deeply deplore the equation of popular writing with pap and distortion for two main reasons. First, such a designation imposes a crushing professional burden on scientists (particularly young scientists without tenure) who might like to try their hand at this expansive style. Second, it denigrates the intelligence of millions of Americans eager for intellectual stimulation without patronization. If we writers assume a crushing mean of mediocrity and incomprehension, then not only do we have contempt for our neighbors, but we also extinguish the light of excellence. The “perceptive and intelligent” layperson is no myth. They exist in millions—a low percentage of Americans perhaps, but a high absolute number with influence beyond their proportion in the population.
Stephen Jay Gould, from the preface to Bully for Brontosaurus