If you have the biggest computer and the biggest data, you can calculate how to target people with a political message, and have almost a guaranteed deterministic level of success. Politics then becomes about who has the biggest computer instead of what the agenda is. The way Obama won the last US election was by having the best computer strategy. That method of winning an election works, but if that is to be the future of politics, it will no longer have meaning. The path we are on is not compatible with democracy.