In text, where the impact of digital technology came first and most fully, desktop-publishing programs have generated tens of thousands of new publishing ventures such as special-interest magazines. These developments offer the merest glimpse of the possibilities of digital video. Released from the restrictions of mass media, American culture could attain new levels in both the visual arts and literature….
The very nature of broadcasting, however, means that television cannot cater to the special interests of audiences dispersed across the country. Television is not vulgar because people are vulgar, it is vulgar because people are similar in their prurient interests and sharply differentiated in their civilized concerns. All of world industry is moving increasingly toward more segmented markets. But in a broadcast medium, such a move would be a commercial disaster. In a broadcast medium, artists and writers cannot appeal to the highest aspirations and sensibilities of individuals. Instead, manipulative masters rule over huge masses of people….
Television is a tool of tyrants. Its overthrow will be a major force for freedom and individuality, culture and morality. That overthrow is at hand.