cynically

Julie Posetti: Some journalists and editors have told me that they’re thinking of closing their Facebook accounts in the wake of this scandal – what’s your response to that reaction? Would you consider that course of action now?

Jay Rosen: Yes, I have considered it. And I may do that one day. I have 180,000 subscribers on Facebook but I barely use it. I can go for a week or two without logging in. I post photos I am proud of occasionally, and sometimes links to my own work. Last week I posted a lot on Facebook about the issues we are discussing now, using the platform to air criticism of it. But what I do every day on Twitter—curate links and comment in the area of my expertise, adding value to the system for free because I get something back—I will not do on Facebook because of the opacity of its algorithm. Facebook thinks it knows better than I do what those 180,000 subscribers should receive from me. I find that unacceptable, though I understand why they do it. I am not in a commercial situation where I have to maximize my traffic, so I can opt out. Right now my choice is to keep my account, but use it cynically.

Facebook Has All the Power. I’m sure Facebook is perfectly happy to have all its users “use it cynically,” as long as they stay around.