Just like Amazon Web Services have enabled thousands of scaleable web startups and has made thousands of established companies more efficient, I predict that Amazon Publishing Services will enable thousands of new publishers and make thousands of established publishers more efficient. Amazon’s Editing Turk will connect thousands of writers to pools of editors who will work harder at a lower cost. Amazon Creative Services will provide illustrations and graphic design. Amazon Elastic Curation will match groups of consumers with new authors writing the books they want to read. And Amazon Creative Capital will help visionaries invest in promising projects and writers. Amazon will spend to achieve scale wherever scale drives economies, and everywhere else, Amazon will provide hypervisors to match talent with tasks.
So the future of publishing will be dominated by publishers who take advantage of the various efficiencies of scale forged by Amazon (and Amazon competitors, we hope). The rest won’t be worth talking about, except as an expression of nostalgia. The efficiencies will have many unfortunate effects, which professors will write books about. But they won’t sell well. There are some things that even Amazon can’t do.