[McDonald’s] had by now, according to their sign, sold the same original burger fifty billion times. He wondered if it was to the same person. Life in Anaheim, California, was a commercial for itself, endlessly replayed. Nothing changed; it just spread out farther and farther in the form of neon ooze. What there was always more of had been congealed into permanence long ago, as if the automatic factory that cranked out these objects had jammed in the on position. How the land became plastic, he thought, remembering the fairy tale “How the Sea Became Salt.” Someday, he thought, it’ll be mandatory that we all sell the McDonald’s hamburger as well as buy it; we’ll sell it back and forth to each other forever from our living rooms. That way we won’t even have to go outside.
Philip K. Dick, A Scanner Darkly