My ideal burger is bun, cheese, burger. Sometimes bacon. Ketchup on the side, so I can control it. Pickles—yes! Obviously. And the cheese thing has to be very clear: American cheese only. American cheese was invented for the hamburger. People talk about it being processed and artificial and not real cheese—you know what makes it real? When you put it on a hamburger.
My Burger Manifesto | Lucky Peach. Via Austin Kleon on Twitter.