Not being able to share photos seamlessly from one social network to another may be the epitome of a “first world problem;” getting lost in the Australian outback because your smartphone manufacturer replaced a bulletproof mapping app with its inferior homemade version is a bit more serious. But in either case, the essential value of these information technologies–their ability to seamlessly interface with each other as only bits, rather than atoms, can–is being purposely eroded. The vision is almost comically retrograde: Twitter, Google, Apple, and Facebook each seem to think that they can provide every conceivable digital functionality to the user all on their own at each other’s expense, much like GM’s “kitchen of tomorrow” at the 1964 World’s Fair promised to meet every need of a 20th-century housewife with one brand. Fifty years later, nobody has (or wants) a kitchen built solely out of General Motors products. So why do Twitter and Facebook act like there is a personal information-technology equivalent?