On March 29, 1962, the Village Voice ran a full-page ad touting the merits of William Gaddis’s The Recognitions—a book which had been published a good seven years before. As the ad notes, one of that novel’s major themes is mistaken identity, specifically forgery “of Old Masters, $20 bills, slings, personality, everything.” The text continues: “The Recognitions sold like cold cakes in hardcover because of stupid reviews by the incompetent, amateurish critics. Everyone ‘knows’ the critics are no good, but everyone believes them anyway. For an antidote, I offer my article ‘fire the bastards!’ … on sale at Village bookstores. Or mail me a quarter for it.” The ad was signed, rather bafflingly, with the name and address of one “jack green.”
The text to which green refers, Fire the Bastards!, an excoriation of The Recognitions’ original reviewers, came out in the pages of a paper called newspaper, typewritten, mimeographed, and stapled on beige, legal-size paper beginning in 1957. At the beginning of February Fire the Bastards! will be reissued in book form by Dalkey Archive Press, which first collected it (against green’s express wishes) in 1992. As interesting as it is on its own merits, as both a kind of literary performance art and as a commentary on Gaddis’s work and the state of literary reviewing in general, this strange document is eclipsed by the even stranger events that followed its mysterious publication. It spurred several decades of lively literary conspiracy—conspiracy so rich with questions of mistaken identity that it could have emerged from Gaddis’s own pen.