Our online experience (and this is particularly true for specific ones, such as gaming or digital photography) seems to proceed in four stages. The first is tentative exploration, testing the waters; the second is wholehearted immersion; the third is a determination to maintain boundaries; the fourth is recalibration of the relationship between what happens online and what happens IRL – as we still like to put it. This has been happening to millions of people for around twenty years now, and what’s most remarkable is how little progress we have made in understanding ourselves.