Reader comments at the Washington Post website have shot up 142 percent since the paper switched to the Echo platform in March 2011, according to Jon DeNunzio, the Post’s interactivity editor. The community is growing so fast that Post staffers will start getting more personally involved, starting now.
And not just the six people dedicated to comments full-time — the whole newsroom. “In recent weeks,” DeNunzio wrote in a blog post, “we have had more than 40 reporters post in comment streams, and that number will continue to grow.” Comments from post staffers are badged with “WP Staff” insignia, helping reinforce trust among readers.
The Washington Post tries a new weapon to fight the trolls: humans » Nieman Journalism Lab. The whole story is interesting.