Snakes and Ladders

by Alan Jacobs

Menu Close

Tag: indie web

indie web in the New Yorker

As a consistent and perhaps obnoxious advocate for the open web — see here and especially here — I was thrilled to see this article by Cal Newport, and more than thrilled to see the shout-out to micro.blog. Please come check it out, along with me.

Just one point for now: Newport writes, “Despite its advantages, however, I suspect that the IndieWeb will not succeed in replacing existing social-media platforms at their current scale.” This is precisely right, but as I commented a few weeks ago, that’s a feature, not a bug. Scale is the enemy.

scale is the enemy

Jeffrey Zeldman:

Along those same lines, can the IndieWeb, and products of IndieWeb thinking like Micro.blog, save us? Might they at least provide an alternative to the toxic aspects of our current social web, and restore the ownership of our data and content? And before you answer, RTFM.

On an individual and small collective basis, the IndieWeb already works. But does an IndieWeb approach scale to the general public? If it doesn’t scale yet, can we, who envision and design and build, create a new generation of tools that will help give birth to a flourishing, independent web? One that is as accessible to ordinary internet users as Twitter and Facebook and Instagram?

I think that’s the wrong question. Of course the indie web cannot scale. But that’s a feature, not a bug. Scale — as-big-as-possible, universal-not-local, something-for-everyone scale — is the enemy. It’s the biggest enemy that community and fellowship and friendship can possibly have. If it scales, I want no part of it.