Robin Sloan recommends a post by Kyle Chayka on “the new rules of media.” But my immediate question, upon reading it, is: “Rules” for what or for whom? And the answer, when you think for a moment, is clear: Rules for people who want to cut a certain figure in the world, people who want to be independent media creators — people, in short, who want to be influencers. People who don’t really care what they’re influencing others to do or to be as long as they themselves are the ones doing the influencing, and (of course) getting paid for it.
Perhaps because I’ve been reading and thinking about Dorothy Sayers, for whom the nature and value of work is the essential obsession, I have come to be hyper-aware of the chasm that separates (a) those who desire a certain visible and acknowledged place in the world and (b) those whose desire is to do good work. There’s not one word in Chayka’s post on the quality of what you do; every word is, instead, about commanding an audience. It’s a post full of good advice (probably?) for people who simply and uncomplicatedly crave attention.
(Some of those people crave attention because attention leads to money, but I have a suspicion that more of them are interested in money only as a substantial token of attention. Almost everyone seeking a media career could make more dough in jobs that no one notices.)
Sayers originally expresses her convictions about the intrinsic value of good work in her detective novels, through the character of Harriet Vane. But the first writing of hers wholly devoted to this question is the play The Zeal of Thy House, which concerns an architect — a real one, William of Sens — who has to learn through great suffering that he does not matter as much as his work: the choir of Canterbury Cathedral.
(Ginormous version of that photo here.)
I would submit that it’s not even possible nowadays to think of a media career in terms of the work itself, the value of what one does. And maybe that’s what Robin Sloan is suggesting when, after citing Chayka, he continues:
Sometimes I think that, even amidst all these ruptures and renovations, the biggest divide in media exists simply between those who finish things, and those who don’t. The divide exists also, therefore, between the platforms and institutions that support the finishing of things, and those that don’t.
Finishing only means: the work remains after you relent, as you must, somehow, eventually. When you step off the treadmill. When you rest.
Finishing only means: the work is whole, comprehensible, enjoyable. Its invitation is persistent; permanent. (Again, think of the Green Knight, waiting on the shelf for four hundred years.) Posterity is not guaranteed; it’s not even likely; but with a completed book, a coherent album, a season of TV: at least you are TRYING.
Robin doesn’t present this as a refutation of Chayka, but it clearly represents an alternative point of view, one focused not on the public status of the maker but on the work itself. The maker recedes as the completed thing draws attention to itself. And then the completed thing makes its way into the world, and reshapes the world according to its virtue and power.
My favorite moment in The Zeal of Thy House comes in an Interlude between the first and second acts. It’s a kind of psalm, and it contains words worthy of remembrance:
Every carpenter and workmaster that laboureth night and day, and they that give themselves to counterfeit imagery, and watch to finish a work;
The smith also sitting by the anvil, and considering the iron work, he setteth his mind to finish his work, and watcheth to polish it perfectly.
So doth the potter sitting at his work, and turning the wheel about with his feet, who is always carefully set at his work, and maketh all his work by number.
All these trust to their hands, and every one is wise in his work.
Without these cannot a city be inhabited, and they shall not dwell where they will nor go up and down;
They shall not be sought for in public council, nor sit high in the congregation;
But they will maintain the state of the world, and all their desire is in the work of their craft.