Millennials were also less likely to say they did things in their daily lives to conserve energy and help the environment, and less likely to agree that government should take action on environmental issues. With all of the talk about Millennials being “green,” I expected these items to be the exception. Instead, they showed some of the largest declines. Three times as many Millennials as Boomers said they made no personal effort to help the environment.
Millennials were slightly less likely to say they wanted a job that was helpful to others or was worthwhile to society. This is directly counter to the Generation We view predicting that Millennials would be much more concerned for others. Volunteering rates did increase, the only item out of 30 measuring concern for others that did. However, this rise occurred at the same time that high schools increasingly required volunteer service to graduate.