My friend Dan Cohen recently wrote,

Think about the difference between a blog post and a book: one can be tossed off in an afternoon at a coffee shop, while the other generally requires years of thought and careful writing. Not all books are perfect — far from it — but at least authors have to wrestle with their subject matter more rigorously than in any other context, look at what others have written in their area, and situate their writing within that network of thought and research.

This is absolutely true — as I know from long experience with both genres. But what if there’s a more enlightening comparison? What if, instead of comparing a book to a blog post, you compared it to a blog? If a bog post is too small to compare to a book, a blog might be too big — keep on blogging long enough and you can have enough words to fill several books. If that’s the case, then one might find it interesting to compare a book to, say, a particular tag on a long-standing blog.

An example: For some time now I’ve been thinking of writing a book about John Ruskin. And I still might. But I’ve been led to consider such a book by gradually gathering drawings and quotes by Ruskin on this blog (there are also a few Ruskin entries at Text Patterns). Suppose that, instead of architecturally writing that book, I simply contented cultivating my Ruskin garden? (See this post for the architecture/gardening distinction.) More images and more quotations, more reflection on those images and quotations. What might emerge?

Well, certainly nothing that any scholar would cite. (How would that even be done? All the handbooks to scholarly documentation are still struggling with how to cite websites and individual articles — citing tags is not even on their radar, I suspect.) But I would certainly learn a lot about Ruskin; and perhaps the sympathetic reader would also.

In some ways this would be a return to what I did a few years ago with my Gospel of the Trees site, which arose because what I wanted to say about trees just couldn’t be made to fit into a book, in part because it refused to become a linear narrative or argument and in part because it was so image-dependent and book publishers don’t like the cost of that. But the advantage of a tag over a standalone site is that each post can have other tags as well, which lead down other paths of reflection and information, in a Zettelkasten sort of way.

My friend Robin Sloan tweeted the other day — I’m not linking to it because Robin always deletes his tweets after a few days — that, despite the many calls these days to return to the good old days of Weird Indie Blogging, there are still plenty of charmingly weird things being posted on the Big Media sites, especially YouTube. Point taken: no doubt this is true. But for my purposes the problem with the Big Media sites is the absolute control they have over association: you don’t decide what is related to your post/video/audio, they do. “If you liked this you may also like….” A well-thought-out tagging system on a single blog creates chains of associated ideas, with the logic of association governed by a single mind (or in the case of a group blog, a set of intentionally connected minds). And such chains are powerful generators of intellectual and aesthetic value.

I really do think that the Back to the Blog movement, if we can call it a movement, is so timely and so important not only because we need to, as I have put it, tend the digital commons, but also because we were just beginning to figure out what blogs could do when their development was pre-empted by the rise of the big social media platforms. Given the accelerated pace at which our digital platforms have been moving in recent years, blogs may best be seen as an old, established, and now neglected technology.

I think it was also Robin Sloan who recently directed my attention to this Wikipedia page on the late Nintendo designer Gunpei Yokoi, who promoted what he called “Lateral Thinking with Seasoned Technology”: finding new and unexpected uses for technologies that have been around for a while and therefore (a) have clear patterns of use that you can rely on even when deviating from them, and (b) have decreased in price. Nintendo’s Wii system is the classic example in the gaming world of this way of thinking: some of us will remember that when the Wii was introduced critics were flabbergasted by its reliance on previous-generation processors with their limited graphics capabilities, and were certain that the console would be a total flop. Instead, everyone loved it.

Blogging, I want to argue, is a seasoned technology that is ripe for lateral thinking. The question for me, as I suggested in my previous post, is whether I am willing to set aside the conventional standards and expectations of my profession in order to pursue that lateral thinking — in order, that is, to give up practicing architecture and going in for a good deal of gardening.